Description of field of expertise

Tiffani Otey assists businesses with protecting their valuable brands by securing registry-based trademark protection across the globe. She focuses her practice on international brand strategy, portfolio management, and multijurisdictional registry dispute management.  She serves clients across industries, including food and beverage, finance, gaming and social media. Tiffani takes a wholistic approach to brand management and seeks to understand her client’s business and goals when providing trademark-specific guidance. Tiffani was recognized by The Best Lawyers in America® in 2025 and the four years immediately preceding for Trademark Law. She is listed in the 2024 and 2025 editions of World Trademark Review 1000 – The World’s Leading Trademark Professionals. Tiffani was selected by Triad Business Journal as one of its “40 Leaders Under 40” in 2023. She was named one of the “40 Under 40 Nation’s Best Advocates” award recipients in 2022 by the National Bar Association.

 

What advice would you offer to new attorneys interested in your field?

My advice to new attorneys entering trademark law is to embrace the dynamic nature of this field. Build a solid foundation in intellectual property law but also take the time to connect with your clients’ creative and business goals. This perspective will allow you to craft strategies that protect their work and elevate their brands. Also, don’t be afraid to seek guidance from seasoned colleagues and engage with peers through industry groups to expand your network. Be willing to take on challenges that stretch your abilities, as each experience will refine your skills and deepen your understanding of how to effectively safeguard your clients’ intellectual property while helping their brands thrive.