Shannon McNeal
Partner – Davis Wright Tremaine LLP
Description of field of expertise
Shannon McNeal is a seasoned attorney with extensive experience in empowering technology, entertainment, and consumer-oriented enterprises. Her practice is focused on strategic product counseling, regulatory compliance, and related transactional services. Shannon’s work is aimed at guiding businesses through the complexities of digital innovation while prioritizing risk mitigation.
In an era of rapid regulatory changes, Shannon’s background as a litigator and enforcement defense attorney provides her with a unique perspective on emerging regulatory and compliance challenges. She is recognized for her strategic problem-solving skills and her ability to leverage her experience to find innovative and pragmatic solutions to complex legal issues. Her expertise spans a range of critical areas, including:
- Ensuring transparency and accountability in AI and machine learning algorithms;
- Navigating evolving data privacy regulations to protect user data;
- Addressing regulations related to online sales, marketing, advertising, and product safety;
- Managing legal complexities associated with user-generated content and potential liability for harmful material;
- Balancing content moderation to maintain a safe online environment while respecting free speech rights; and
- Safeguarding intellectual property rights.
Shannon is distinguished by her ability to deeply understand and anticipate the unique needs of her clients. She is not just a legal advisor but a strategic partner committed to forming collaborative teams that align with her clients’ visions and objectives. Throughout her career, she has successfully led and guided multidisciplinary teams to achieve outstanding results.
What advice would you offer to new attorneys interested in your field?
For new attorneys in technology and innovation law, it’s essential to understand how emerging technologies intersect with regulatory frameworks. Begin by building a solid foundation in legal principles such as data privacy, intellectual property, and product safety. From there, staying updated on tech advancements and their legal implications is crucial, as clients will look to you for both legal guidance and strategic, forward-thinking solutions. Networking with tech industry professionals will help you stay attuned to trends and broaden your perspective. Above all, position yourself as a collaborator who understands and supports your clients’ innovative goals in the digital age.
Final thoughts…
Beyond my expertise in technology and innovation law, I am deeply committed to fostering diversity, equity, and inclusion within our organization and the broader legal community. My dedication to creating a more inclusive legal profession is demonstrated through my leadership in firm affinity groups and collaborative efforts with clients on DEI initiatives. I am also passionate about mentoring the next generation of attorneys, helping them seamlessly integrate into our firm and the legal field. When you partner with me, you gain a legal advocate who not only navigates complex legal landscapes but also champions your business’s growth, values, and culture.
